Google Ads management for local service businesses
We build and manage Google Search campaigns for businesses that win work by phone call and enquiry form, such as pest control, cleaning and other home services.
The full job, from structure to weekly care
Campaign structure
Search campaigns organised by service and location, with tightly themed ad groups so the ad matches what the person searched for.
Ad copy
Responsive search ads written for each ad group, using only claims the business can stand behind, checked against Google’s advertising policies.
Keywords and negatives
Keyword lists built from how customers really search, and regular negative keyword work so budget is not spent on job seekers and DIY searches.
Ongoing optimisation
Search term reviews, bid and budget adjustments and ad testing, each change made for a written reason and approved by a person.
Location targeting
Campaigns aimed at the suburbs and regions the business really services, reaching people who are in the area.
Plain reporting
Clear reports on clicks, cost, calls and enquiries, and what we changed and why, without jargon.
Your account stays yours
We manage Google Ads the way Google intends agencies to: through a manager account link that the client approves and controls.
- You own the Google Ads account, its billing and its data
- We never ask for your Google password
- You can remove our access at any time inside Google Ads
- Every change to your account is logged with its reason
The client’s own Google loginOwner
Linked manager accountManager
Three steps to a managed account
Talk
You tell us about the business, the services and areas that matter most, and what you are running now.
Link
We send a manager link request to your Google Ads account. You accept it inside Google Ads. No passwords change hands.
Manage
We review the account, propose a plan, and manage it on our platform with a person approving every change.
Tell us about your campaigns
Share what you are running now and what you want from it. We will give you a straight answer on whether we can help.